Hawaii

The island of Hawai’i is also called “The Big Island” because it has the largest land mass of all the islands in the archipelago.

Welcome to Hawaii

“The Big Island”

The Big Island’s diverse range of microclimates from lava fields to snow-capped mountains with world class astronomical observatories, lush rainforests and world class scuba diving, this island has something for everyone and enough space to have a beach to yourself for the day.

​​​​​​​The island of Hawai’i is also called “The Big Island” because it has the largest land mass of all the islands in the archipelago. The island has two distinct sides; Kona and Hilo. Kona is known for its resorts, sunny beaches and arid climate. Hilo is known for is heavy resident base, agriculture, heavy rainfall and closer access to Volcano national park. Despite a long commute, many residents live in Hilo and commute to Kona for work in the visitor industry. The Kohala Coast is north of Kona and is home to some of Hawaii’s most elegant ocean front resorts. Kona is a mix of visitors and residents with Ali’i Drive as the primary tourist street in the market.

Big Island’s main trade areas and submarkets:

  • East side: Hilo, Hamakua Coast, Kau, Puna, North Kohala
  • West side: Kailua-Kona, Kohala Coast*
  • *Tourist-centric areas

Big Island Visitor Statistics:

  • 17% of all visitors to Hawai’i stay on island
  • > 35k visitors daily
  • > 1.7M visitors annually
  • $2.33B in visitor spending annually

Big Island Visitor Accommodations:
​​​​​​​

  • > 10k visitor units
  • 77.7% Occupancy
  • $377 ADR
  • $293 RevPar

Big Island Resident Statistics:
​​​​​​​

  • 200,983 Population
  • 21.7%, <18 yrs old
  • 68,412 Households
  • 2.84 people/household
  • $59,297/household median income
  • 45.9 people/ sq. mile
  • 66.9% owner occupied units

*Information contained deemed reliable from public sources, but not guaranteed.


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We strive to help you understand the Hawaii market as deeply as we do, so you can make the best decisions for your business and create new opportunities while delivering the highest possible level of service. If you are interested in investing in Hawaii, contact Jessika today!